The Rapha Cycle Club NYC has moved from the Meatpacking District to a new flagship at 159 Prince Street near West Broadway in Soho.
The CCNYC, which has its grand opening tonight, is part of the British company’s growing group of stores worldwide that not only showcase Rapha’s stylish men’s and women’s apparel and accessories for road and city cycling, but also serve as hubs and gathering places for like-minded enthusiasts to share in road cycling culture. That may encompass watching a pro tour race on a big screen; exploring an exhibition, like the display of American legend Greg LeMond’s bicycles, jerseys and memorabilia that the club presented in 2014; toasting a special event like the annual Rapha Women’s 100 ride; or simply perusing the latest international cycling magazines over an espresso in the store’s cafe.
The store also serves as a meeting and departure point for regular weekday and weekend rides hosted by the club, including one for women on Sunday mornings.
“It’s an enhanced experience,” CCNYC general manager Andrew Evenden says of the new 1,000-square-foot store with an expanse of windows on its facade and a modern interior accented with cycling-themed artwork and memorabilia. “The space now fits the brand.”
A stand-out feature: Come spring, customers can enjoy outdoor seating on a terrace behind the store. The cafe, located along with seating (and an interior bike rack) near the front door, serves La Colombe coffee and baked goods from Amy’s, as well as house-made menu items.
After testing the waters with a summer pop-up store on the Bowery in 2010, Rapha opened its first permanent NYC location at 64 Gansevoort Street in 2013. An additional Rapha Cycle Club in the U.S. is located in San Francisco. A pop-up operated in Chicago in September 2015 and a Los Angeles pop-up is open through March 28.
Photos: Alan Tansey; 3rd from top: velojoy