Just in time for the official start to summer, Velocio apparel has introduced bold, floral cycling clothing designed in partnership with fashion designer Lela Rose.
The Velocio x Lela Rose Zinnia Collection blends the liveliness and refinement for which the NYC-based designer is recognized, the technical fabrics and features of Velocio road cycling apparel and the impulse of the brand’s co-founder Kristy Scrymgeour to think differently about women’s cycling apparel.
“I wanted to reach outside cycling,” says Scrymgeour, who launched the Velocio line with Brad Sheehan at the beginning of 2014 to give women more choices. “Lela immediately said yes.”
“This was a perfect opportunity to inject a more feminine look into a category that has traditionally taken its style cues from men’s cycling,” says Rose. Thus panels of flowers, rendered with an impressionistic hand, emerge from black backgrounds, maintaining a classic line, but adding a fresh take.
While Rose personally chooses pedaling for daily transportation over sport, she shares Scrymgeour’s zeal for comfort and attention to detail. It is a testament to the casual elegance and wearability of Rose’s ready-to-wear collection that she’s often spotted riding her upright bicycle in skirts, slacks and dresses of her own creation.
Zinnia arrives in the midst of mainstream fashion’s summer love affair with floral patterns and hi-viz colors. For bike riding, the collection’s style wattage also translates into greater visibility on the road for safety.
The Zinnia top and bottom, which are sold together as a set ($329) incorporate the performance features and fit that the Velocio-SRAM professional women’s cycling team count on. The jersey combines whisper-weight fabric with airy mesh side panels, reflective details and four back pockets. The bib-style shorts offer soft mesh between the front straps, a custom-designed chamois by Cytec and sure, but comfortable leg grippers.
Also included in the collection is a wind vest ($185) in citrine, a Rose favorite. The Zinnia kit coordinates with accessories, such as socks and arm- and leg-warmers, in the Velocio essentials line.
“You can be feminine and still very classic,” Scrymgeor says. “Lela did a great job of it.”