Peloton Hosts World Bicycle Relief Benefit

World Bicycle Relief Benefit Peloton

The only thing better than experiencing the fitness-boosting buzz of an indoor cycling class is joining with friends to make the pedal strokes count for a cause. Supporters of the not-for-profit organization World Bicycle Relief, who gathered for an energy-packed spin class hosted by the new Peloton Cycle studio in Chelsea last week, raised more than $5,700. Proceeds will provide women and men in rural Africa with sturdy bicycles to help improve access to education, health care and economic opportunity through mobility.

Top photo: Front row, from left: Amy Knepper and Carrie Green. Back row, from left: Amy Pollock, Sarah Britton, Marion Roaman and Jill Foley.

WBR Benefit Peloton

Master instructor Marion Roaman kicked the packed class into high gear, but pride of place went to the World Bicycle Relief “Buffalo” bike parked in the studio entry. Since 2005, WBF has distributed more than 211,400 of these to people in need.

WBR Buffalo Bike

World Bicycle Relief Sculpture

What difference can two wheels make? World Bicycle Relief studies have found that sustainable, locally assembled Buffalo bikes, which are specifically designed for durability in harsh conditions and carrying capacity:

  • Increase student attendance at school by 28 percent and improve grades by up to 59 percent.
  • Help healthcare workers reach 40 percent more patients more often.
  • Enable entrepreneurs to can travel 4 times farther, carrying 5 times more goods and increasing profits by 50 percent.

Discover how a bike is helping one 12-year-old girl, Tamara, realize her dreams in a new WBR video. Make a contribution here: Through Dec. 31, your gifts are matched dollar for dollar.

More event photos:

Peloton Cycle Interior

Peloton’s spacious lounge and cafe provided a perfect setting to mingle after the WBR event. Peloton’s new concept in indoor cycling reaches well beyond this bricks-and-mortar outpost. The company sells spin bikes equipped with state-of-the-art consoles that enable home users to access unlimited spin classes led by top instructors on demand from any place in the world. Intrigued?

With Sawako Furuno (left), designer of awesomely stylish helmets for city cycling.

SoLu Jewels

Post-spin, participants enjoyed Jack’s Stir Brew coffee, blow-outs courtesy of Vive and trunk shows by SoLu Jewels and Phat Buddha yogawear. Below, from left: Nancy Samilow and Waverly Bair of Phat Buddha.

Phat Buddha Yogawear

As the holidays approach, opportunities to give back abound. Participating in a benefit event (and inviting a friend or two!) or making a contribution to a cycling-related not-for-profit organization are great ways to share your passion and to celebrate the power of bicycles.

World Bicycle Relief Photo Board

Photos: velojoy

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