Martone Cycling Company: City Bikes with Verve

Martone Cycling Company Bicycle

The city bicycles from the new Martone Cycling Company are lookers. So much so, that when I took the women’s Gramercy (above)  in red – all red! — for a spin in the West Village last week, I got flagged down twice by smartphone-camera-wielding strangers.

Founded by Lorenzo Martone, a Brazilian-born New Yorker with a background in luxury-brand public relations and advertising, the company takes its design and marketing cues from the world of fashion. The MCC-signature red chain is even a nod to a certain shoe designer, according to an article in the current Vogue Magazine (below).

Vogue Martone Cycling Company Feature

The bicycles’ simple, easy-to-maintain features, on the other hand, are inspired by Martone’s own passion for urban cycling; he rides a bicycle for transportation and fitness wherever his world travels land him. City-ready specs include a sturdy steel alloy frame, an integrated front basket sized for a laptop and coaster- plus hand-brakes. SRAM two-speed duomatic gearing adjusts automatically based on riding speed. Available in one women’s size and two men’s sizes, the bikes come in five colors: red, white, black, silver and gold.

Bicycle storage?  These are pretty enough to park in your living room.

Martone Cycling Company Bicycle, $899,

Martone Bicycle Basket

My handbag traveled comfortably in the generously sized, integrated basket.

Martone Cycling Co. Men's Regard Bicycle

A men’s version, the Regard city bicycle in silver.

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