c. wonder: bicycles to match a colorful lifestyle

photos: susi wunsch

I’m pretty sure there was a song with a refrain about happiness that registered at the fringes of my mind as I walked through the new flagship store of  C. Wonder in Soho.  I can’t recall the tune’s name, but never mind. The mere fact of it is a clue to the vibe of this high-gloss, geometrically patterned, pop-colored emporium of women’s apparel, accessories, housewares and gifts.

As is increasingly popular in top-to-bottom lifestyle concept stores like this one, a branded bicycle is part of the story that’s being sold. C. Wonder’s version is a cheery, well-priced ($249), single-speed painted in colors — pink, orange and blue — that mirror the rest of the store’s vast inventory. Stylish city-dwellers are good to go with easy-riding

features like a step through frame, hand brake and front and rear fenders to keep clothes clean and dry. Other thoughtful touches include a rear mud guard and a the type of center-stand kickstand seen on Dutch-style bicycles. And of course, the opportunities to accessorize are limitless; customers can start with helmets ($49), bike bells ($7.50) and water bottles ($9) that match the paint finishes of the bicycles, then fan out from there to shop for matching rain boots, jewelry, scarves and tote bags.

The 5,100-square-foot store at 72 Spring Street, launched by venture capitalist Chris Burch, fashion designer Tory Burch’s ex-husband, swung its massive, bright green doors open last Saturday with a party where Brooke Shields and Kelly Ripa were among the shoppers perusing chunky necklaces and cuffs in the jewelry room, stacks of lacquered boxes in home goods and half-calf wallets in leather goods.

But back to the bikes: Through Nov. 26, C. Wonder will donate 20 percent of the purchase price of its pink bicycles to the Breast Cancer Research Foundation. Could that song I heard have been ‘S Wonderful?

photos: susi wunsch

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