knit-patterned bicycle in missoni line for target

Missoni for Target Bicycle
As fall rolls in, you can coordinate your cozy and colorful new Missoni for Target knits with a matching bicycle. The ’60s-inspired capsule collection from the venerable Italian fashion house, launching online and in Target stores on Sept. 13, includes a 3-speed ladies’ comfort bike (above) customized with the vibrant patterns for which the Missoni brand is recognized.

You’ll have plenty of choices (below) to round out your look. The line includes layerable, mix-and-match apparel for women, men and children, as well as intimates, and fashion and home accessories. On the bike, a chain case and skirt guard protect clothing from snags and grease, and a front basket provides a place to park a purse or parcels while cruising around town.

In line with the well-priced fashions, the bicycle, which will be sold online only, retails for $399. ( is giving away a Missoni for Target bicycle via its Facebook page.)

The Missoni bicycle follows last spring’s offering by Target of a Liberty of London cruiser. And, on the pricier end of the spectrum, designers including Kate Spade, Fendi, James Perse and miriad others are including bicycles that reflect their design visions in their collections.

What’s your take on bicycles as fashion accessories?

Missoni for Target Fashions

The ride-ready knit poncho (left), $49.99, is part of the Missoni for Target line of affordable fashions.

Missoni for Target Ballet Flats

Ballet flats, $29.99

Missoni for Target Silk Scarves

Silk scarves, $19.99


Tags from the story

Leave a Reply

Your email address will not be published. Required fields are marked *