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LorenzoMarc

Photos: Martone Cycling Co. Launch Party

Susi // bicycles, culture
The Martone Cycling Co. launch in New York City was no ordinary party. Then again, Lorenzo Martone (above right, with fashion designer Marc Jacobs) doesn’t fit the mold of the typical cycling entrepreneur. Martone, whose background is in luxury-brand PR and advertising, and who [...]
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Martone Cycling Company Bicycle

Martone Cycling Company: City Bikes with Verve

Susi // bicycles, fashion
The city bicycles from the new Martone Cycling Company are lookers. So much so, that when I took the women’s Gramercy (above)  in red – all red! — for a spin in the West Village last week, I got flagged down twice by smartphone-camera-wielding strangers. [...]
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Biria Bicycle Red

8 City Bikes to Park Under the Tree

Susi // bicycles, gear
Not long ago, we profiled NYC bicycle commuter Diane Randall, who returned to cycling as an adult because she wanted to explore the city that she loves from a different perspective. Although she started off with a new mountain bike, a recently re-discovered photograph [...]
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Target Neiman Marcus Holiday Gifts

On Target: Fashion Loves Bicycling

Susi // bicycles, style
Of course a bicycle is included among the 50 exclusive gifts by top fashion designers – hello Marc Jacobs, Prabal Gurung and Rodarte — in the new Target + Neiman Marcus holiday extravaganza. The bloom-bedecked and belt-buckled 3-speed cruiser ($499), below, by Alice + [...]
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Instagram1

Interbike Through An Instagram Lens

genevieve // gear
After a whirlwind trip to Vegas for the Interbike bicycle trade show, which drew record attendance of more than 25,500, we’ve got plenty to report. New products, pretty accessories, shiny gadgets, inspiring meetings, and swag (talk to us about organic energy gels) in tow, we’re [...]
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prodbird02_LG

a new birdie alights in the big apple

Susi // bicycles
Mellow yellow? Not quite. The Bobbin Birdie's got way more groove. (A-line minis, kerchiefs and huge sunglasses come to mind.) It's part of the new Bobbin Bicycles line of chic city rides in vibrant hues that lands at the New Amsterdam Bicycle Show this weekend, following a launch celebration at New York City bike shop Adeline Adeline.
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Weight-of-Lock-716

shopping for a bicycle in nyc: what’s in store

Susi // bicycles, getting started
With her budget set and a list of hybrid bikes for fitness and recreational riding in hand, Manhattan resident Genia Blaser, the subject of our 8-part series on city cycling for beginners, was ready to make a purchase. On a sunny Saturday morning in [...]
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Red cycling accessories - velojoy.com

valentine’s red cycling gear: key to the heart?

Kim // accessories, gifts
Hey, there’s more to red than you may know. As an evolutionary artifact, red signals physical fitness that attracts potential mates. You’re probably already covered on that front because regular cycling keeps you in great shape. But psychologists have also found that red clothing draws [...]
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REI Store Soho

outdoor gear retailer rei opens doors in soho

Susi // accessories
“Is there anything you don’t have here?” a customer asked a clerk at the giant REI store, the first in New York City, that opened on Lafayette Street in Manhattan on Saturday morning. “Well,” answered the associate, with a laugh. “We don’t have a hot [...]
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Foster Bicycle

the elegance of the moustache handlebar

Susi // bicycles, design
Earlier this fall, my friend Jonathan Foster showed up for a weekend ride with a new handlebar set-up on his black 1996 Serotta CSI road bike. I found the lines of the new bars so elegant that I asked him about them. They’re called moustache [...]
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