The crowdfunding campaign by the Dutch maker has raised more than $1.5 million on a $100,000 ask to fund production of the Taga 2.0, which the company calls the ultimate affordable family cargo bike. Taga reached their funding goal within the first 8 minutes of launch and the $1 million mark within the first 24 hours, according to a note on the Kickstarter site. Whew!
The new offering is a versatile cargo bicycle that can be used to ferry, with pedal power, up to three children or a load of groceries or a pet. It is a follow-up to the design-award-winning Taga Bike Stroller which toggles ingeniously between a bike and a stroller, and was conceived as an alternative to bike trailers and bike-mounted child seats.
Enjoying the ride together continues to be the theme that the company, founded in 2007, nurtures. Among the family-friendly features incorporated into the Taga 2.0, which took three years to design:
- 3 wheels for stability
- A sturdy plastic cargo box that’s reinforced with steel for durability and impact resistance
- Flexible seating configurations for up to two children in the cargo box, plus a rack-mounted seat option for carrying a third child (below).
- Simple conversion to a lockable cargo bike with room on top for attaching additional items with a bungee
- The option to upgrade to electric assist for effortless travel over longer distances
- Fold-down and storage for transport by car
The basic model will retail for less than $1,000 in a category where it’s not uncommon to see prices well into the thousands of dollars. Taga’s wide array of add-ons, which seemingly take every need that parents and kids might dream up into account — from seats with adjustable harnesses and headrests to an accessories bar that can accommodate a squirt gun (how fun is that?) to an all weather canopy — are sold separately.
Check this video to see the Taga cargo bike in action:
With growing numbers of protected bike lanes in the city, cargo bikes represent an increasingly viable option for efficient, active, green and family-friendly transportation.
For early-bird savings, view the Taga Kickstarter here. (The bikes ship worldwide, and locally from New Jersey.)
Photo: Taga USA Inc.