Updated 3.8.14: Snowpocalypse descended on Washington D.C. for the Third National Women’s Bicycling Forum on Monday, throwing a wrench into some of the proceedings. Nevertheless, attendance topped 425, and the presentations and workshops couldn’t have been more inspiring. There’s not doubt that women can change the world! The weather forced some reshuffling for our keynote, and so I express my sincerest thanks to Kristy, to Tanya Quick of the New York City-based design and branding firm Language Dept. and Susan Mocarski, founder of Cleverhood rain capes, for pinch-hitting, and to Lela for giving it her all in trying to defete Monday’s flight cancellations. Look for coverage of the topics we discussed in relating lifestyle marketing to engaging more women in cycling, beginning on Tuesday with “Images of Women Cycling, We Should Lean In, Too.”

Please join me at the National Women’s Bicycling Forum on Monday, March 3 in Washington, D.C! From 3:15 to 4 p.m., I’ll be moderating the closing keynote entitled, Women and Cycling: What are We Really Selling? (Hint: It’s not bicycles or bicycling.)

This lively conversation focuses on lifestyle marketing and forging new partnerships to attract more women to riding bicycles. It features fashion designer, advocate and city cycling style icon Lela Rose (top left) and Kristy Scrymgeour, manager and owner of leading women’s pro cycling team Specialized-lululemon and co-founder of the new Velocio line of road cycling apparel.

Here’s a preview of some of the topics:

  • In our increasingly visual culture, what role do images play in successful marketing?
  • How do we define and reach out to “bike curious” audiences?
  • What can we learn about promoting bicycling from the worlds of fashion and lifestyle?
  • Can fighting for safer streets and communicating the pleasures of cycling co-exist in harmony?
  • How can today’s women’s cycling movement channel the energy that helped propel a women’s revolution.

Hear two thought-provoking perspectives, united in inspiring more women to embrace the joys of cycling. Join us!

Read more about the National Women’s Bicycling Forum.

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