February marks the online debut of an exciting new women’s clothing brand. The Velocio womens cycling apparel collection, which includes tops, bib shorts, outerwear and accessories, combines sleek, timeless styling with high-quality performance features.
Velocio is the brain child of Kristy Scrymgeour, a two-time winner of the Australian national championship, and a 20-year veteran of the cycling world. Today, she’s the team director and owner of leading women’s pro cycling team Specialized-lululemon, of which American Olympian Evelyn Stevens is a member.
With increasing interest in cycling for fitness and leisure [not to mention last weekend's announcement of the new women's Tour de France race, La Course, on July 27], Scrymgeour says she sees a need for more options in apparel designed specifically for women.
“Women’s cycling is exciting right now,” Scrymgeour wrote in an email. “Every time I go for a ride I see more and more women on bikes.
“I’ve thought for a long time that it would be great for women to have some more choices in cycling apparel and to have some beautiful pieces that fit really well,” she continued. “I feel like now is the perfect time when cycling as a sport, a leisure activity and as a commuting option is really growing.”
Scrymgeour co-founded the collection with Brad Sheehan, a designer with deep roots in creating cycling apparel. Their relationship goes back to Scrymgeour’s days as director of marketing and communications for pro cycling team HTC-Highroad, for whom Sheehan designed the kits.
The duo brings a passion for the joys of cycling to developing a women’s line from the ground up. It’s evident in the attention they have lavished on cut, fabric and details. Examples? In the summer-weight jerseys, soft Resistex BioCeramic fabric not only provides outstanding temperature regulation, but also protects against harmful UV rays. A tailored, close-fitting cut complements a variety of body types and riding styles. Among the four rear pockets, one is zippered and includes a water-resistant lining for valuables.
In Scrymgeour’s reckoning, clothing that makes women feel and look good while cycling may encourage doing more of it. Thus, the heart of advocacy beats beneath this venture. In an interview on the Velocio apparel website, Scrymgeour says:
“Feeling good on the bike is important and also feeling like you look good is pretty motivating. I hope this brand can contribute to the growth of women’s cycling in some small way. As a company we really believe in that, and as we grow we’ll be involved in helping the sport grow as much as we can.”
In a recent interview with Bicycling Magazine, the energetic, forward-thinking Scrymgeour emphasized the need to be pro-active and to think big when it comes to getting more women on bikes. She emphasizes the need to create events and other opportunities — generally separate from those for men — for women to ride and race. “What inspires women is participating,” she told Bicycling.
And so, for Scrymgeour, the Velocio apparel line is only the beginning. She envisions developing community around the brand. Coming soon is the launch of a digital magazine, Portfolio, that will focus on stories of women who find inspiration in cycling. In summer, look for innovative collaborative partnerships and sponsorship programs.
Here’s a first look at the Velocio line. With the exception of the Signature Jersey and Bib Short, which are shipping now, the collection is available for pre-order, with delivery in March. Get 10 percent off your order through February, using code preorderfeb14.