What’s the No. 1 reason why women ride bikes? The national Women Bike program of the League of American Bicyclists recently looked into the data, and, as revealed in a new infographic (above), it’s the fun and social aspects of cycling that lead the way.

The illustration is the grand prize winner in a Women Bike-sponsored contest that challenged graphic designers to visually distill results from the League’s ground-breaking Women on a Roll report on the power and potential of women’s cycling in North America. It was submitted by Paul Haluka and Alex Helbach of Chicago’s Active Transportation Alliance.

As reflected within their bicycle-spoke motif, additional considerations, like keeping in shape, efficiency of travel and spending quality time with family, also attract women to two wheels.

The contest is part of the League’s ongoing creative effort to spread the word about the potential of engaging more women in cycling. While women are currently under-represented, the Women on a Roll report reveals that more than 80 percent of American women have a positive view of bicyclists and two-thirds say they believe their communities would be a better place to live if riding a bike were safer and more comfortable.

Get all the data! Download your free copy of the Women on a Roll report by clicking here.

What’s your top reason to ride? Please comment below.

Women Bike Infographic Full

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