With the introduction of a limited-edition bicycle, Marc Jacobs becomes the latest fashion brand to embrace the joy of two-wheeled city transportation. Consistent with the inventive contemporary interpretation of retro styles for which Marc Jacobs is known, the bicycle, in a one-size edition of 10, is a classic single-speed with a twist: a sturdy bamboo frame with steel lugs produced by Panda Bicycles in Fort Collins, Colorado. This durable, ecofriendly material contributes to a smooth ride and also helps keep weight in line, making the bike less of a chore to tote for urban stair steppers. [The designer is in the news this week as he steps down from Louis Vuitton to focus on the Marc Jacobs brand in New York.]
A thoughtfully selected, city-ready complement of elegant components and accessories from Velo Orange, including cantilever brakes, front and rear freewheel hubs, rear rack and fenders, rounds out the ride. The front porteur rack is generously sized. The black leather saddle is from Brooks.
It’s not the brand’s first foray into stylish gear for an active lifestyle: Marc Jacobs surfboards and skateboards are already in the mix. The black bike, shown above, and below in detail, that I took for a spin through the streets of Soho near the Mercer Street Marc Jacobs store drew plenty of appreciative (covetous?) looks.
The bikes are available now at Marc Jacobs stores in the U.S. and London.
Marc Jacobs Bamboo Bike (floor stand included), black, red, blue, yellow and green, $5,000
Photos: Group: Marc Jacobs. Others: velojoy