Nina Beckhardt, 27, a branding specialist who, in swashbuckling style named her Ross bicycle Betsy, started riding in New York City two years ago, partly for the adventure of traveling city streets under her own power. What really got her hooked, though, was the convenience. “I find I arrive everywhere 5 minutes early,” she says. Nina is photographed here outside The New School in Greenwich Village, where she attended a Creative Mornings presentation by marketing guru Seth Godin.
What she’s wearing, in her own words: