Red Hot at the MOMA Store: My first encounter with Museum of Modern Art Store’s introduction of a Brooklyn Cruiser bicycle to its spring catalog was on a ride across Spring Street. An employee was at work in the store window suspending the black version this affordable, vintage-inspired step-through from the ceiling as part of a visual display that also includes accessories for bicycling.

The bicycle, designed in 2011 by Brooklyn Cruiser founder Ryan Zagata with Grant Petersen, features a distinctive double top tube and cream-colored wheels.  Zagata told me over breakfast recently that it was the utilitarian bicycles he saw while traveling in Asia that inspired him to build accessible, “non intimidating” bikes for everyday cycling. The red frame (above) is exclusive to the MOMA Store in an edition of 15.

It’s not the first bicycle we’ve spotted in a museum shop — the New Museum collaborated with artist Lawrence Weiner on a bicycle in 2011 — and, with the booming popularity of cycling, it surely won’t be the last!

Brooklyn Cruiser Bicycle, 3-speed internal hub gearing,  rear rack and fenders, $580.  Black and red. Wood crate sold separately, $80.

Also at MOMA: Channel the messenger god Hermes in these winged trouser clips:

How riding a bicycle does a woman’s heart good.

Appreciate the more than 320 miles of bike lanes that NYC has added since 2007? So do the majority of New Yorkers. Here’s why we need to help protect the bike lanes. Get started.

On the heels of last weekend’s blizzard, the smartest temporary snow tire design for bikes. Ever.

It’s sign-up time. Gather your family, friends and colleagues and register a 2013 Cyclofemme ride!

Make an impression. Spread bike love with tire treads.

Surprising, but true: Women hold the purse strings when it comes to the future success of the cycling industry.

We’ve added pins to our Winter Cycling board on Pinterest!

And finally (sigh) winter romance in the bike lanes.

Top photo: MOMA Store

 

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