From the New Amsterdam Bicycle Show:

Based on the success of last year’s one-day inaugural event, the New Amsterdam Bicycle Show, produced by Manhattan Media and benefiting the advocacy organization Transportation Alternatives, will expand to a two-day run for 2012. The event will be presented April 28 and 29 from 10 a.m. to 7 p.m. at a new location: The Tent at Lincoln Center at Damrosch Park in Manhattan.

The show, timed to coincide with the kick-off of Bike Month NYC, brings together cycling enthusiasts, retailers, manufacturers, experts on bicycling-related topics and advocates for the largest event of its kind on the East Coast. Visitors have the opportunity to view the latest bicycles, apparel and accessories in a setting that celebrates the growing popularity of cycling as a transportation alternative and as an integral part of urban living.

“Nothing showcases New York City’s enthusiasm for bicycling like the New Amsterdam Bicycle Show,” says Paul Steely White, the Executive Director of Transportation Alternatives, a group that has worked closely with the NYC Department of Transportation to improve the cycling, pedestrian and mass transit infrastructure. “With something for everyone, from the newest bicycle commuter to the most experienced racer, this show truly represents the diversity and scope of bicycling in New York and we’re proud to support it.”

A new logo (below) and website have been rolled out in conjunction with the 2012 show.

New Amsterdam Bicycle Show Logo

The 22,000-square-foot tent in the park is best known as the home of Fashion Week NYC. Local and national exhibitors and sponsors from the U.S., Europe and Asia will occupy 72 booths. Among participants will be the New York City bike shops Adeline Adeline, Bicycle Habitat and Hudson Urban Bicycles, as well as national and international bike brands, clothing designers and makers of lifestyle accessories.

“We are beyond thrilled to hold the second New Amsterdam Bicycle Show at The Tent at Lincoln Center, an iconic cultural center and home of New York City’s most stylish ‘weeks,’ ” says Joanna Virello, Marketing and Events Director of Manhattan Media. “Our show amplifies the rapidly growing city cycling movement and its variety of chic velos and clothing designers fits in this setting perfectly.”

General admission ticket prices will remain at last year’s levels: $15 online in advance of the show and $20 on show day. For exhibitor and sponsor information and to sign up for an e-mail newsletter click here: http://newambikeshow.com/

top photo: new york press

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