What fun to get a sneak peek in the West Village yesterday of fashion designer Lela Rose’s colorfully wrapped and parasol-shaded bicycle, which she decorated for next week’s Tour de Fashion bike share.

It’s among 30 bicycles, customized by leading fashion designers, that can be borrowed free during Mercedes-Benz Fashion Week in New York City, September 8 – 15.

The event, sponsored by the Fashion Center Business Improvement District (BID), celebrates the home of American fashion and the growing popularity of cycling. Accordingly, the bikes, purchased from Bowery Lane Bicycles, are made in New York City.

Lela Rose Bike Tour de Fashion Detail - velojoy.com

Among additional participating designers are Diane von Furstenberg, Isaac Mizrahi, Betsey Johnson, Parbal Gurung, Elie Tahari and more.

Rose, who is often spotted around town on the custom cargo bicycle that she uses for daily transporation, says her design scheme was inspired by her son, who has been making survivor bracelets from parachute cord. “The cords come in great colors and you can use all kinds of knots in tying them,” Rose says, adding, “It would have been better if I could have convinced him to help me tie them!”

The bicycles can be checked out for up to 90 minutes at stations set up in the Fashion District at Broadway and 40th Street and in the Meatpacking District at Ninth Avenue and 14th Street. (A driver’s license and credit card are required to assure timely return.)

Hours of Operation


Thursday, September 8 – Thursday, September 15

Weekdays 10 am – 6 pm


Weekends 11 am – 6 pm

At the event’s conclusion the bikes will be auctioned to benefit the Council of Fashion Designers of America’s Fashion Incubator. For more sneak previews and information go to www.tourdefashion.com.

Lela Rose Bike Basket

photos: velojoy

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