The street in front of the Ace Hotel in Manhattan was transformed last weekend into a playground of free fun for people who love bicycles. Levi’s and Urban Outfitters rolled out their new mobile bike shop, which will travel to 20 U.S. cities in August and September. Their Get In the Saddle tour celebrates the launch of the Levi’s Commuter line of 511 jeans and pants and a cycling jacket. The mobile shop offers free tune-ups, custom tailoring, a photo booth and themed giveaways (water bottles, stickers and patches) — geared to improving cycling comfort and safety, and, by the way, another sign of fashion’s embrace of cycling as everyday transportation. As if all that bike love wasn’t enough, music, a photo exhibition and a bicycle short-film screening rounded out the weekend agenda. Check here for more information and the tour schedule. Fun!
On the bill of fare, the prices were right.
Supplies, instructions and a work table were provided for a DYI denim bike-tool pouch project.
Julie Hardee, creator of The Julie Blog, with husband Matt Hardee, shows off her stickers.
Visitors to the mobile bike shop could choose from two brass bike bell finishes.
In the tailoring trailer, seamstress Capricia Rae repaired messenger bag straps and sewed custom-designed patches and reflective materials onto clothing.
The NYC patch designed by artist Masaka Kawai (top left) was my favorite, natch.
Top photo: Mechanic Errol Lineer Kern was kept busy lubing chains, re-taping bars and installing bells. Photos: velojoy