sweet reward for riding a bike in new york city

Hot Chocolate - City Bakery NYC
photo: velojoy

Question: What could be more rewarding after your winter ride than the steamy-dreamy espresso hot chocolate with a homemade marshmallow (above) from City Bakery?

Answer: How about a 15-percent discount just for being a cyclist in New York City?

I learned about this sweet deal, for purchases at both City Bakery and Birdbath Neighborhood Green Bakeries, after hitting the brakes at 3 West 18th Street, drawn like a moth to a flame by the 19th Annual Hot Chocolate Festival poster in the City Bakery window. 

And it wasn’t like I had to know a secret handshake or anything; the clerk at the register simply took note of my helmet as I approached with my tray of goodies.

“Oh, you ride a bike,” she said. “You get a discount.”

What a nice surprise. While I often — and equally gratefully — save a few bucks at my neighborhood bike shop with a membership card in a cycling club or advocacy group, cocoa and cookies is a new one on me. City Bakery’s bike-friendly philosophy emerges from a green business model that includes bicycle-powered delivery rickshaws.

Meanwhile, the dark days of February take on a more cheerful meaning when applied to a whole calendar of hot chocolate flavors. Fellow chocoholics rejoice!

Hot Chocolate Festival - City Bakery NYC

top photo: velojoy

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