With Day One of the Interbike industry trade show in Las Vegas behind me, here’s a quick round-up of some of the products, people and trends in women’s cycling that I encountered in the exhibit hall:
City bike sage: The new Mixte 8 women’s bicycle (above) from Linus was one of my favorites among the large array of city bikes on the show floor — a reflection of the popularity of cycling among women in urban areas. The Mixte packs great features for city riding — Chromoly frame and 8-speed gearing — along with urban-ready details: leather grips, leather-covered touring saddle, and rear rack.
“Sensual” performance apparel: Movmoda premiered a stylish line of performance lingerie (left) that aims to eliminate some of bulk of cycling and active wear, blending “functionality with sensuality.” The line, whose name was inspired by the Italian words for women and movement, includes 10 pieces in soft but supportive nylon microfiber and Lycra elastomer geared toward casual and commuter cyclists.
Social side of women’s cycling: At a morning press conference on cycling advocacy, I lucked into sitting with Leslie Prevish, the new brand manager of Trek Women. Prevish talked about the leading bicycle company’s goal to create community around women’s cycling and triathlon through sponsored events and social media. “It’s about broadening the base and getting women to engage others in cycling for fitness and fun,” she said. Coming up Oct. 9: Trek Ride for Breast Cancer Awareness to benefit the Breast Cancer Research Foundation. For information, visit trek or find trekwomen on Facebook.
Irresistible bibs: Nine out of 10 women don’t wear bib shorts for road cycling and I’m included. But after I checked out the female friendly features on these new Castelli Body Paint women’s bibs, I’m ready to give them a try. The seamless straps (right) criss-cross at the back for a more comfortable fit across the shoulders and through the chest area. Overall benefit of bibs for women: less shifting of the chamois.
Bike shops and women: A National Bicycle Dealers Association seminar on bicycle market trends and opportunities outlined keys to future business growth, including a more customer-centered and less product-oriented approach to selling bicycles. Among recommendations to better serve women bike shoppers: less condescension, more focus on crafting solutions for individual needs of customers. Amen.
Bike bling for teens: The over-the-top bike below created buzz around the booth of Cruiser Candy, a vendor offering every imaginable bell and bits of bling for teens to trick out their bikes.