Writing in last Thursday’s Style section, Guy Trebay of The New York Times called Fashion’s Night Out (FNO), the Sept. 10 shopping extravaganza that kicks off New York Fashion Week, “a rolling, continuous loop of live-streamed, Tweeted product-placement set to ambient glamour-buzz cranked out by the industrial Hype Machine.”
The operative word in that dazzling string of descriptors? Rolling. With hundreds of merchants offering special events and promotions in neighborhoods throughout Manhattan and beyond, using a bicycle to get around what FNO refers to as “the biggest fashion party in history” may be a dedicated shopper’s best bet.
How better to celebrate the street-side revelry while shuttling efficiently and sustainably between karaoke with the Olsen Twins at Barneys on the Upper East Side, the French flea market staged by Opening Ceremony at the Ace Hotel in the Flatiron District, and the debut of the new boutique, A Man and A Woman, on Christopher Street in Greenwich Village? Not to mention the divine after-parties.
The Spin on Biking FNO
- Create your itinerary using the My Night Out feature of the FNO website. Sort by neighborhood, product category and special events, then map and share with your biking friends via social media.
- Lights mounted on the front and rear of your bike, plus a bell, alert cars and pedestrians to your fabulous presence. They’re also required by law. Read more about bike safety.
- Pump up your tires. You want to be shopping for flats, not fixing them.
- Helmet hair? No problem. Check the FNO site for salons and cosmetics counters offering free or discounted touch-ups.
- Toss a couple of bungie cords (available at bike shops) into your purse to secure your shopping bags to your bike baskets or racks.
- Don’t’ forget your bike lock!
- The Alice by Temperley Bike will be cruising among FNO locations from Midtown through the Meatpacking District, West Village and ending at their Soho boutique, 453 Broome Street at Mercer, 2nd floor. Snap a photo of the roving bike and tweet it to @who_is_alice to win a shopping discount at the store.
- Edun, the fashion company founded by Ali Hewson and Bono, and Scoop, 861 Washington Street, are encouraging cycling at FNO with a Bike Style Contest. A photog roaming in Scoop’s vicinity will snap stylish cyclists. Pics will be posted to facebook beginning Sept. 11; the rider who gets the most votes wins $500 worth of Edun gear.
- Visit Gant Rugger, 353 Bleeker Street, to enter their giveaway of a limited edition Gant Cruiser Bike.
Fashion Designers Who Bike
- Sam Shipley and Jeff Halmos biked FNO in 2009.
- Betsey Johnson recently celebrated her 68th birthday with a bike ride in a pink tutu.
- Lela Rose is often spotted around town on her custom cargo tricycle.
Readers: Know of additional FNO NYC bicycling activities? Please share by commenting below.