Rapha Cycle Club NYC Exterior

The new Rapha Cycle Club facade at dusk.

The launch celebration of the Rapha Cycle Club NYC at 352 Bowery drew a full house of cycling enthusiasts on Thursday night. The  pop-up shop, the London-based design firm’s first U.S. outpost, opens officially on Saturday —  just in time for Tour de France fans to view the 8.9-km Rotterdam Prologue on the store’s flat-screen TVs.

Encouraging community around a passion for cycling is central to the Cycle Club idea, says Slate Olson, Rapha’s general manger. In addition to Rapha apparel and accessories, visitors will find a cafe; a photo gallery; displays of classic cycling memorabilia; and a summer program of special events including film screenings, book signings and presentations of new collections.

So pop in and stay a while at this hospitable pop-up, which will be open every day from 8 am to 8 pm through Sept. 30. [Photos: velojoy]

Rapha Cycle Club NYC Opening

From left: Delilah North, with her dad Piers, a Rapha Continental rider, Krystle Loyland and Renee Buck.

Rapha Cycle Club NYC Opening

Maurice Chalfin (right) chats with Eben Weiss, the blogger and author also known as Bike Snob.

Rapha Cycle Club NYC Opening

From left: Jen Berlingeri, Isaac Krady and Jake Mehani in the gallery where cycling photos are displayed.

Rapha Cycle Club NYC Opening

Slate Olson, Rapha general manager, and Jenn Petersen at the shop entrance on Bowery at Great Jones.

Rapha Cycle Club Opening

Emiliano Granado (left) and Reed Rubey of Teany Cycling Team in front of classic Citroen H race "sweeper."

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3 Responses to scenes from launch of rapha cycle club nyc

  1. Jon says:

    Hey, the Rapha opening looks like it was fun, sorry to have missed it, but Slow Food has priority…glad to see my buddy Reed Rubey having a good time. Ride??

  2. [...] three months last summer, Rapha, the British maker of luxe cycling apparel and accessories hosted a pop-up shop and club house on the Bowery in Manhattan where bike lovers could view the Tour de France on [...]

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