Ooooh, velojoy can practically feel the fine knit of Rapha’s stylish, high-performance cycling clothes, hear the raucous cheers that will accompany daily screenings of the Tour de France and smell the aroma of the Third Rail Coffee, as construction proceeds at the Bowery storefront where the London-based firm will open its NYC pop-up shop next week.
The Rapha Cycle Club, which will be open for three months beginning July 3, will be a “meeting place where cyclists can celebrate the glory and suffering of road cycling,” according to the launch invitation. Unlike other pop-ups, the store will accommodate not only a retail space, but also a cafe and a gallery. A full calendar of events and exhibitions is being planned for throughout the summer.
Rapha Cycle Club NYC 2010
Address: 352 Bowery at Great Jones
Store Hours: 8 am to 8 pm every day