Ooooh, velojoy can practically feel the fine knit of Rapha’s stylish, high-performance cycling clothes, hear the raucous cheers that will accompany daily screenings of the Tour de France and smell the aroma of the Third Rail Coffee, as construction proceeds at the Bowery storefront where the London-based firm will open its NYC pop-up shop next week.

The Rapha Cycle Club, which will be open for three months beginning July 3, will be a “meeting place where cyclists can celebrate the glory and suffering of road cycling,” according to the launch invitation. Unlike other pop-ups, the store will accommodate not only a retail space, but also a cafe and a gallery. A full calendar of events and exhibitions is being planned for throughout the summer.

Rapha Cycle Club NYC 2010

Address: 352 Bowery at Great Jones

Store Hours: 8 am to 8 pm every day

photo: rapha

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3 Responses to rapha cycle club nyc pop-up opens next week

  1. Robin Horton says:

    Cool–get me a bike and I’ll cycle over there with you for coffee!

  2. Peter Wunsch says:

    Will the cafe be a gathering spot for us? Riders drinking….

  3. Perfect timing…cycling in hot humid weather these last few weekends requires some new light weight breathable gear! I’ll meet you there!

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